About Informi Tools
We understand the challenges of maximizing revenue. Our mission is to provide free, powerful tools that help publishers optimize their ad performance and maintain policy compliance.
Informi Tools was born out of frustration. As publishers ourselves, we spent countless hours manually calculating potential revenue, struggling with ad placement decisions, and worrying about policy compliance. We realized that many publishers faced the same challenges but lacked access to professional-grade optimization tools.
In 2023, we decided to change that. We built the tools we wished we had when we started our publishing journey. What began as internal utilities quickly grew into a comprehensive suite of optimization tools used by thousands of publishers worldwide.
Today, Informi Tools serves over 50,000 publishers globally, from individual bloggers to large media companies. We're proud to offer these tools completely free, believing that every publisher deserves access to professional-grade optimization resources regardless of their budget.
What Drives Us
Mission-Driven
We're committed to helping publishers succeed through free, accessible tools.
Community-Focused
Built by publishers, for publishers. We understand the challenges you face every day.
Innovation
Constantly improving our tools with the best practices and industry insights.
Transparency
No hidden fees, no upsells. Just honest tools to help you optimize your ad revenue.
Revenue Calculator
Calculate potential earnings with precision
Policy Checker
Comprehensive policy compliance analysis
Placement Optimizer
Strategic ad placement recommendations
Code Generators
Ad unit and ads.txt file generation
We're committed to keeping Tools free and accessible to all publishers. We believe that success in digital publishing shouldn't be limited by access to expensive tools or resources.
- Always Free: Our core tools will always be available at no cost
- Privacy First: We don't store your sensitive data or track your usage
- Constantly Updated: Our tools evolve with latest policies and best practices
- Community Driven: We listen to publisher feedback and build what you need
Whether you're just starting with Ads or managing multiple high-traffic sites, we're here to help you succeed. Thank you for being part of the Informi Tools community!